Institute Of Marketing and Management is a 45 year old (educational) institution, registered under the Societies Registration Act of 1860 as a non-profit entity. It has also been recognised as a Scientific Research Body in Social Sciences and has been a pioneer in suggesting marketing orientation of the country`s industrialpolicy; highlighting importance of industrial capacity utilization in the country.
Institute Of Marketing and Management equally represents trade, industry, Labour, consumers, professionals and government and has been trying to bring about synergy among them. It was the first body to start recognising excellence in various areas of marketing and management by way of conferring annual awards. The Institute has been the first to recognise the need for emphasising specialised education in areas like Agricultural Marketing, Industrial Marketing, International Marketing, Social Marketing & Services Marketing. It is located in the green and tranquil environs of Qutab Institutional Area and is housed in its own 7-storey building of 40,000 sq.ft. approx. known as the Marketing Tower.