Though there is no dearth in the number of management graduates in every year in our country, the shortage of adequate professionals to assist & guide rural population for logistical & marketing purpose has become a serious case of concern. Most of the academic persons opine that MBA educations’ sole focus on higher salary is responsible for this matter.
At present most of the rural private enterprise programs are financially supported & operated by the State & Central Government. One of the instances in this regard is Sanjeevani. It is a pioneering entrepreneurial step by the Rural Development & Panchayat Raj department. The scheme of Central Government works to impart industry specific knowledge to rural youth & it plans to assist entrepreneurship by mobilising capital. Its pilot project serves for 20 taluks in Belgaum, Dharwad, Gulbarga, Mysore & Tumkur districts . It will very soon cover the whole state of Karnataka.
Government supported Centre for Entrepreneurship Development of Karnataka (CEDOK) operates entrepreneurship & managerial training to persons involved in rural industries. According to Maltesh Jeevannavar, Director of the CEDOK, these programs aim to encourage the rural entrepreneurs.
Some of the educators engaged in private MBA education expressed their views that there is limitation of rural management as it is confined to short projects or electives in the syllabus along with negligible amount of students adopting entrepreneurship initiatives in the remote parts of the state.
“Only when MBA graduates have support or funding can they be encouraged to work in rural areas. With high pay packages in corporate companies, there is nothing to attract the graduate to the villages,” said Mr. Vijaya, Professor, Department of Post - Graduate Studies & Research in Commerce , Gulbarga University. He advises that rural management should be seen as social responsibility to increase the participation of MBA graduates in rural sector.
Sanjay Padodi, a Board of Governor of the Institute of Finance and International Management (IFIM), Bangalore, concurred: “Anything with the tag ‘rural' doesn't command the same interest as consulting or marketing with an MNC, and in fact acts as a deterrent for aspiring candidates. Unfortunately, MBA education is driven by salaries, and students look at the prospective salary of campus placements before joining a college.”
He also viewed that the Government should bring into effect special schemes for MBA graduates so that they can participate in sectors like healthcare , government agricultural storage houses & many more.
Students of IFIM study rural management & rural entrepreneurship as elective subject . Here they are encouraged to take rural case studies as part of their management projects. This is considered as a bright prospect for management students to learn rural marketing demographics.
Mr. Jeevannavar expressed views about the limitation of social impact of short term projects by saying that, “Rural management cannot really work part-wise or piece-wise. Learning about the marketing, logistics in rural places, and overcoming problems like power supply take a long time.”